I'm Jeanne Buchanan, the founder of Folio Communications.

Marketing communications and public relations are long-term strategies that impact your company's growth. Why—especially in a difficult economic environment—is the long-term effort worth making?

One reason is that most businesses are built on relationships with customers. Successful companies focus relentlessly on meeting their customers needs, and that builds long-term loyalties.  But this kind of understanding and interaction is not instant; it grows over time.  

Marketing communications revolve around a simple truth:  growing your business requires putting it out there for people to see.  It requires a clear message and a cost-effective marketing venue that highlights your product/service and demonstrates your abilities.  And it requires reaching your buyers.  It could be through a website, a YouTube video, a podcast, or a blog, or a more traditional product brochure or event.  It depends on your customers and how they buy what you're trying to sell. 

Our job is to help you define your key messages, identify optimum marketing venues and communicate with your customers so they will care, understand and act.  We help you establish and build relationships, which, ultimately, builds your business.